PRIVACY POLICY
Last Updated: [01/13/2025]
1. INTRODUCTION
Primelife (“we,” “our,” or “us”) operates under Thai law, specifically the Personal Data Protection Act (PDPA) B.E. 2562 (2019). This Privacy Policy explains how we collect, use, disclose, and protect your personal data.
2. DATA CONTROLLER INFORMATION
Data Controller Name: Primelife
Registration Address: 59 Satriwittaya 2 Road, Ladprao, Bangkok 10230, Thailand
Contact Details: hello@primelife.plus
Data Protection Officer Contact: hello@primelife.plus
3. PERSONAL DATA WE COLLECT
3.1 Personal Data (as defined by PDPA)
– Name and surname
– Contact information
– Shipping and billing addresses
– Email address
– National ID number (when required by law)
– Payment information
– Purchase history
3.2 Automatically Collected Data
– IP address
– Browser information
– Device details
– Cookies and similar technologies
– Website usage statistics
4. LEGAL BASIS FOR PROCESSING
We process your personal data under the following legal bases:
– Contractual necessity
– Legal obligation
– Legitimate interests
– Consent (where required)
– Vital interests
– Public interest
5. PURPOSE OF DATA PROCESSING
We collect and process your data to:
– Execute sales contracts
– Deliver products
– Process payments
– Provide customer support
– Send marketing communications (with explicit consent)
– Comply with Thai law
– Improve our services
6. DATA RETENTION PERIOD
We retain personal data for:
– Active customers: Duration of business relationship plus 10 years
– Marketing purposes: Until consent withdrawal
– Legal compliance: As required by Thai law
– Accounting records: 5 years minimum
7. YOUR RIGHTS UNDER PDPA
You have the right to:
– Access your personal data
– Receive a copy of your personal data
– Request data correction
– Request data deletion
– Withdraw consent
– Object to processing
– Data portability
– File complaints with the Personal Data Protection Committee
8. DATA SECURITY MEASURES
In compliance with PDPA requirements:
– Encryption of sensitive data
– Access controls
– Regular security assessments
– Data breach notification procedures
– Staff training on data protection
– Secure data storage systems
9. THIRD-PARTY DISCLOSURE
We may share data with:
– Logistics partners
– Payment processors
– Government authorities (when legally required)
– Service providers (with appropriate data processing agreements)
10. INTERNATIONAL DATA TRANSFERS
For international transfers, we:
– Ensure adequate protection measures
– Use standard contractual clauses
– Obtain specific consent when required
– Comply with PDPA cross-border transfer requirements
11. COOKIES AND TRACKING
We use cookies with:
– Clear notice of cookie usage
– Consent mechanisms for non-essential cookies
– Option to manage preferences
12. MARKETING COMMUNICATIONS
In accordance with PDPA:
– Explicit consent required for marketing
– Clear opt-out mechanisms
– Separate consent for different marketing channels
– Right to withdraw consent at any time
13. CHILDREN’S PRIVACY
For users under 20 years:
– Parental consent required
– Special protection measures
– No marketing to minors
14. DATA BREACH NOTIFICATION
In case of a data breach, we will:
– Notify the Personal Data Protection Committee within 72 hours
– Inform affected data subjects when required
– Take immediate remedial action
15. CONTACT INFORMATION
Data Controller Name: Primelife
Registration/Physical Address: 59 Satriwittaya 2 Road, Ladprao, Bangkok 10230, Thailand
Email: hello@primelife.plus
Data Protection Officer Contact: hello@primelife.plus
For all privacy-related questions, data requests, or concerns, please contact us via email at hello@primelife.plus
16. GOVERNING LAW
This Privacy Policy is governed by:
– Personal Data Protection Act B.E. 2562 (2019)
– Related Thai data protection laws and regulations
– Relevant ministerial regulations and notifications
By using our services, you acknowledge this Privacy Policy and consent to the processing of your personal data as described herein.
